The idea of a triple bottom line, "profits, planet and people", or 3BL, has at its very core the understanding that the traditional bottom line of "profits only" is not enough in a culture that is looking for, or maybe demanding is a better word, more all-around sustainability. In an age of activists and eco-terrorists who are willing to take extreme measures against any who do not think like they do it is imperative that...
The idea of a triple bottom line, "profits, planet and people", or 3BL, has at its very core the understanding that the traditional bottom line of "profits only" is not enough in a culture that is looking for, or maybe demanding is a better word, more all-around sustainability. In an age of activists and eco-terrorists who are willing to take extreme measures against any who do not think like they do it is imperative that businesses will have to adjust and adapt.
The link below to the paper by John Ikerd, "The Economics of Happiness in Agriculture", reveals in the very title that a drastic shift has taken place in the world of economics.
When resources must be spread out to constantly assess and address the effect of the business on people and the planet, there will never be as much profit as if that were not the case.
The idea as to whether this is a "good" thing or a "bad" thing depends on the side of the debate on which one finds himself or herself.
No comments:
Post a Comment