Volkswagen is one of the most recognizable brands in the auto industry. Despite the success of the auto maker, most Americans probably do not realize that this company was created by Adolf Hitler with great pride and enthusiasm. This was a well known fact in the 1950's and the car's association with the Fuhrer resulted in sluggish sales in the United States even in the booming economy of the decade.
As a teacher, I...
Volkswagen is one of the most recognizable brands in the auto industry. Despite the success of the auto maker, most Americans probably do not realize that this company was created by Adolf Hitler with great pride and enthusiasm. This was a well known fact in the 1950's and the car's association with the Fuhrer resulted in sluggish sales in the United States even in the booming economy of the decade.
As a teacher, I would focus on how Volkswagen overcame this tremendous public perception problem. This would require research on the marketing strategies that Volkswagen utilized in the 1950's to make the car one of America's top imports. An insightful question would be one that asks the students to apply some of the concepts of their research. This is the prompt that I would assign:
Research the marketing strategies of the Volkswagen and provide a short critique of the company strategy. Create your own marketing campaign for Volkswagen for the years between 1951-1953.
Another option:
Create a research strategy for Volkswagen that attempts to separate the automaker form Adolf Hitler's vision of the car company.
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