What is the difference between the concept of marketing and the marketing concept?

The concept of marketing comprises of 5 concepts, which include the following:

• The Production Concept


• The Selling Concept


• The Marketing Concept


• The Product Concept


• The Societal Marketing Concept

The production concept asserts that consumers demonstrate their preference for products that are cheap and available. Thus, manufacturers, suppliers, and retailers ensure that the products are affordable and available to satisfy the interests of the consumer.

The selling concept avers that there is a need for aggressive...

The concept of marketing comprises of 5 concepts, which include the following:

• The Production Concept


• The Selling Concept


• The Marketing Concept


• The Product Concept


• The Societal Marketing Concept

The production concept asserts that consumers demonstrate their preference for products that are cheap and available. Thus, manufacturers, suppliers, and retailers ensure that the products are affordable and available to satisfy the interests of the consumer.

The selling concept avers that there is a need for aggressive promotion and selling efforts to ensure the company sells its items since consumers are predisposed to purchase resistance.

The marketing concept asserts that the company should be tasked with satisfying the needs of the consumer and meeting the goal of the company by being more effective and efficient than its competitors.

The product concept avers that consumers will prefer products of a higher quality that provide enhanced performance.

The societal marketing concept is similar to the marketing concept and additionally, focuses on ensuring that all marketing activities are carried out in a manner that protects and preserves the customers’ well-being and that of the community at large.

Thus, the marketing concept is an aspect of the larger body of the concept of marketing.